The consolidation of rural ecological civilization infrastructure and the provision of premium ecological goods are essential to the implementation of the “two mountains” theoretical framework and augmenting the income related to the livelihoods of residents. This research focuses on the Weishui Wetland in Songzi City, Hubei Province, as the primary subject. Employing both subjective and objective methodological approaches of Gross Ecosystem Product (GEP) and Choice Experiment (CE), this study endeavors to appraise the per unit area value of ecological products with reference to the degree of maturity manifested in the construction of the wetland ecosystem. Subsequently, this examination delineates strategies for harnessing the value of Weishui Wetland’s ecological products through four distinct dimensions: ecological compensation, ecological industrialization, property rights exchange, and the facilitation of green finance. The findings disclose that in 2020, at a mature stage of ecological development, the Weishui Wetland’s per unit area ecological product value stands at 66.79×10^4 CNY/hectare, with an aggregate value amounting to 15.17×10^8 CNY. Moreover, integrating the subjectivity inherent in the CE methodology with the classification model’s metrics, the assessed per unit area value of Weishui Wetland’s ecological products is ascertained to be 2.97×10^4 CNY/hectare.