ORIGINAL RESEARCH
Towards a Sustainable Environment: Understanding Chinese Farmers’ Adoption of Renewable Energy Sources Through Green Intentions
,
 
,
 
,
 
Qi Gao 4
,
 
 
 
More details
Hide details
1
School of Logistics, Chengdu University of Information Technology, Chengdu, Sichuan, 610103, China
 
2
School of Journalism and Communication, Renmin University of China, Beijing, China
 
3
School of Banking and Finance, University of International Business and Economics; Beijing, 100029, China
 
4
School of Business Administration and Customs Affairs, Shanghai Customs College, Shanghai 201204, China
 
5
Department of Economics, Division of management and Administrative Science, University of Education Lahore, Pakistan
 
 
Submission date: 2024-01-05
 
 
Final revision date: 2024-03-01
 
 
Acceptance date: 2024-04-08
 
 
Online publication date: 2024-07-19
 
 
Corresponding author
Qi Gao   

School of School of Business Administration and Customs Affairs, Shanghai Customs College, Shanghai, China, China
 
 
 
KEYWORDS
TOPICS
ABSTRACT
Renewable energy is absolutely necessary in order to stop the deterioration of the environment and to guarantee reliable access to environmentally friendly energy sources. Based on the conformity theory, logistic regression, propensity score matching, and stepwise regression are all used in the current study to investigate the mediating role of green intentions in the conformity tendencies of Chinese farmers’ adoption of renewable energy sources. This research was motivated by the notion of the dissemination of innovations as well as the technological adoption model, and it aims to shed light on how individuals are socialized and how green intentions mediate their conformity tendencies to adopt renewable energy sources. The results revealed that the average age of the farmers was 42 years, and they were primary school graduates. More than 50% were male. Almost 26% of farmers reported that they use renewable energy sources on their farms. Generally, the farmers were green intended and would like to adopt renewable energy sources. The regression results disclosed a significant impact of socially inspired peer adoption (p<0.01) on the farmers’ adoption of renewable energy sources. Renewable energy adoption is impacted more by the adoption of strong connections than by the adoption of renewable energy by weak relations, which means that farmers are more likely to adopt renewable energy if their peers also do so. Nevertheless, the extent to which farmers have green intentions regarding the use of renewable energy technology had a significant influence on the farmers’ conformity tendencies, influenced by the different intensities of their social networks.
eISSN:2083-5906
ISSN:1230-1485
Journals System - logo
Scroll to top