Over the past two decades, developing countries have experienced rapid urbanization. It has been accompanied by unusually sharp conflicts between urban and rural areas, posing significant challenges to social stability. China, as the largest developing country, has completed the planning of all its villages during this period. It can provide experience and lessons for other developing countries in rural planning. Based on the CSSCI database, this paper analyzes 643 papers on rural planning in China using bibliometric methods. The results showed that rural transformation and development, rural spatial characteristics and optimization, and rural planning techniques and methods are the three main research topics. China’s rural planning research has gone through three stages: 1998-2004, 2005-2012, and 2013-2020. “Rural revitalization,” “village planning,” “new rural construction,” “rural tourism,” “urbanization,” “urban-rural integration,” and “planning” are the frontiers of rural planning research. Research institutions and authors are mainly from universities and cooperate more closely with themselves. Geography and sociology are the disciplinary foundations of rural planning in China. The results provide objective insights into the historical evolution and development direction for planning.