ORIGINAL RESEARCH
Spatial Distribution Characteristics
and Influencing Factors of Key Rural
Tourism Villages in China
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Tourism and Social Administration College, Nanjing Xiaozhuang University,
NO. 3601 Hongjing Road, Nanjing 21171, China
Submission date: 2023-09-16
Final revision date: 2024-02-02
Acceptance date: 2024-03-25
Online publication date: 2024-06-18
Corresponding author
Zhi-Yang Chang
Tourism and Social Administration College, Nanjing Xiaozhuang University, China
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ABSTRACT
Based on the theory of cultural ecology and the spatial perspective of geography, this paper studies
the spatial distribution characteristics and influencing factors of 320 key rural tourism villages in China
by using spatial analysis methods such as the nearest neighbor index, equilibrium measure, kernel
density analysis, hot spot analysis, geographical linkage rate, and quantitative geography research
methods. The results show that: 1) The spatial distribution type of the key rural tourism villages in
China is condensed, but the distribution is relatively balanced in the provinces. 2) Overall, the spatial
distribution pattern of “two cores, three plates, and the rest close clusters” is presented, and the
spatial distribution characteristics are more in the east and less in the west, and more in the edges and
borderlands of provinces and regions. 3) On the provincial scale, the hot spots and cold spots of the key
rural tourism villages in China show obvious distribution characteristics of “blocky clusters” from east
to west. 4) Tourist market, resource endowment, social economy, population density, macro policy, and
road traffic are the main factors affecting the spatial distribution of key rural tourism villages in China.