ORIGINAL RESEARCH
Research on Carbon Emission Reduction and Promotion Strategies for Home Appliance Enterprises Considering Carbon Cap and Trade Mechanism
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Shu Xu 3,4
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1
Business School, Yunnan University of Finance and Economics, Kunming, China
 
2
School of Logistics and Management Engineering, Yunnan University of Finance and Economics, Kunming, China
 
3
Management School, Hunan City University, Yiyang, China
 
4
Hunan Provincial Base for Popularizing Social Science of China-Africa Cultural Cooperation and Exchange, Yiyang, China
 
5
School of Economics and Management (School of Green Finance), Huzhou College, Huzhou, China
 
 
Submission date: 2024-06-02
 
 
Final revision date: 2024-07-31
 
 
Acceptance date: 2024-08-15
 
 
Online publication date: 2024-12-17
 
 
Publication date: 2025-11-04
 
 
Corresponding author
Shu Xu   

Management School, Hunan City University, Yiyang, China
 
 
Pol. J. Environ. Stud. 2025;34(6):7237-7252
 
KEYWORDS
TOPICS
ABSTRACT
The carbon cap and trade mechanism is an important policy for reducing carbon emissions. This paper investigates the selection of carbon emission reduction and promotional strategies in the production and sales processes of home appliances under the carbon cap and trade mechanism. First, we find that cooperative emission reduction and promotional decisions enhance the operational performance of home appliance enterprises. Cooperative emission reduction benefits the profits of home appliance manufacturers, and cooperative promotions benefit the profits of home appliance dealers. Second, regardless of how carbon emission reduction costs vary, the level of carbon emission reduction positively correlates with consumer low-carbon preferences and carbon trading prices. Conversely, under different investments in carbon emission reduction costs, significant differences arise in the pricing of home appliances, the level of marketing efforts, and market demand volumes. Finally, compared to price, current consumers are more concerned about home appliances’ carbon emission reduction levels. At the same time, home appliance manufacturers must make reasonable investments in carbon emission reduction and effectively respond to the impact of changes in carbon trading prices.
CONFLICT OF INTEREST
The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
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