This study investigates the factors influencing the adoption of low-carbon travel options among students and faculty at vocational colleges in China. As part of China’s broader commitment to sustainable urban development, the promotion of sustainable transportation modes such as public transit, biking, car-sharing, and electric vehicles is crucial. Given the strategic role of educational institutions in shaping sustainable behaviors, this research targets students and teachers to assess their awareness, willingness, and actual behaviors related to low-carbon travel. The study employs a quantitative methodology guided by the Theory of Planned Behavior (TPB), utilizing descriptive analysis and logistic regression models to examine the data. The results reveal significant differences in the effectiveness of low-carbon travel strategies across the two demographic groups, driven by distinct socio-economic, cultural, and infrastructural factors. Specific examples include the influence of carpooling on students’ awareness and the impact of educational level on faculty’s willingness to adopt low-carbon travel. These findings offer nuanced insights into the barriers and opportunities for promoting low-carbon travel and contribute to the discourse on sustainable urban transportation planning. The research highlights the importance of localized, targeted interventions tailored to the specific needs and preferences of different demographic groups to foster a shift toward more sustainable urban environments.