ORIGINAL RESEARCH
Market-Oriented Perceptions, Organizational
Resilience, and Sustainable Development
of Family Grain Farms – Evidence from China
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1
Economic College, Hunan Agricultural University, Changsha, China
2
Finance Office, Hunan College of Information, Changsha, China
Submission date: 2023-10-08
Final revision date: 2023-11-07
Acceptance date: 2023-12-16
Online publication date: 2024-04-10
Publication date: 2024-04-18
Corresponding author
Guangqiang Luo
Economic College, Hunan Agricultural University, Changsha, China
Pol. J. Environ. Stud. 2024;33(4):3625-3639
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ABSTRACT
As they represent an important form of agricultural operation, the sustainable development of family
farms is not only an objective necessity for promoting comprehensive rural revitalization in China, but
also an imperative strategy for accelerating the construction of agricultural power in China. Based on
the survey data of 357 family grain farms in China, this paper uses a structural equation model to
empirically analyze the relationship between market-oriented perceptions, organizational resilience, and
the sustainable development of family grain farms. The results show that market-oriented perceptions
have a significant positive impact on the sustainable development of family grain farms; additionally,
organizational resilience plays a mediating role in the impact of market-orientation perceptions on the
sustainable development of family grain farms. Based on this, the paper proposes a two-fold approach
to the sustainable development of family farms: improving the level of market-orientation perceptions
of family farmers and enhancing the organizational resilience of family grain farms.