ORIGINAL RESEARCH
Environmental and Social Approach to Creating
a Product Strategy in Confectionery Industry
Enterprises
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Jan Kochanowski University, Faculty of Law and Social Sciences, Uniwersytecka 15, 25-406 Kielce, Poland
Submission date: 2021-11-26
Final revision date: 2022-04-05
Acceptance date: 2022-04-09
Online publication date: 2022-07-26
Publication date: 2022-09-28
Corresponding author
Tomasz Trojanowski
Faculty of Law and Social Sciences, Jan Kochanowski University, Uniwersytecka 15, 25-406, Kielce, Poland
Pol. J. Environ. Stud. 2022;31(5):4893-4905
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ABSTRACT
The food sector, of which the confectionery industry is a part, is characterized by dynamism
and constant increase in value. Consumption of food products has a significant impact on human health
and life, while production processes affect the state of the natural environment. Both environmental
and social aspects are the basis for creating sustainable food products based on the concept of
sustainability. The aim of the study is to determine the degree of development of sustainable
confectionery products in the studied companies. The research used CATI (Computer Assisted
Telephone Interview) method, and CAWI (Computer Assisted Web Interview) method. The research
tool used was a survey questionnaire. In order to determine the degree of development of sustainable
confectionery products, statistical analysis was carried out using a development index based on distance
from the benchmark. The results obtained indicate that the degree of development of a given object
is quite far from the ideal. The theoretical and empirical considerations carried out in the article prove
that there is a need for further research aimed at creating sustainable product offerings in food industry
enterprises.