ORIGINAL RESEARCH
A Novel Data-Driven Weighted Sentiment Analysis
with an Application for Online Medical Review
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1
Business School, University of Shanghai for Science and Technology, Shanghai 200093, China
2
School of Management, Shanghai University, Shanghai 200444, China
Submission date: 2022-04-09
Final revision date: 2022-06-15
Acceptance date: 2022-06-24
Online publication date: 2022-09-13
Publication date: 2022-11-03
Pol. J. Environ. Stud. 2022;31(6):5253-5267
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ABSTRACT
Online reviews provide a lot of information for analyzing consumers’ satisfaction with products.
However, traditional methods analyze overall online reviews, which not only wastes human and
material resources, but also produces data analysis deviation. Meanwhile, traditional methods cannot
accurately mine the novel features of products after software update. Therefore, a new data-driven
method is proposed to overcome the shortcomings of the traditional method. We screen helpful reviews
through information entropy to get the product features that customers really care about. We also utilize
the uncertainty of information entropy to find the product features that customers follow with interest.
Then we obtain the ranking of customer satisfaction with products by weighted sentiment analysis
of product features. A case of medical APP is used to verify the availability and effectiveness of the
proposed method. The results show that using 56.72% of the original data, 92% of the consistent results
can be achieved, and 8% of the novel features can be discovered. Our research method can also be
applied to environmental science and other fields. Finally, some interesting conclusions and future
research directions are given.