The article proves the possibility of reducing the negative environmental impacts that arise in the new coating development by redesigning the process and implementing modern informational technologies. Environmental standards in the coating industry are becoming strained, but at the same time the market requires products that provide better protection. In new product development, the key factor is efficiency as it is important to develop a new product in the shortest possible time with the lowest costs. The development process is carried out with a laboratory testing a large number of formulations relatively early while only a few of them meet technical requirements. They are also often not economically viable or acceptable from an environmental point of view. Using the innovative information solution, process workflow was improved. By obtaining data from cloud databases, the environmental relevance as well as the price acceptability of each formulation can be checked, even before the laboratory tests were carried out. Consequently, only those formulations that were environmentally and cost suitable were tested. In this way, the number of laboratory tests were significantly minimized, and consequently amounts of waste were reduced to a minimum.